Thinking, Creativity and Technology: Innovation of Production Path of Media Products in the Era of Media Convergence

Abstract:

In the era of mobile Internet, multiple media presentation have become an important expression forms of new media reports. With the dramatic changes of users, market and technology, the individuation and entertainment of products become the important factors to attract users. Most of the products favored by users present the features of situationalization, personalization, entertainment and relationship, which provides new ideas and new vitality for the design and production of convergent media products in the future.

Author:

Li Biao, Associate professor and doctoral supervisor of School of Journalism and Communication, Renmin University of China; Deputy director, Research Center of Journalism and Social Development, Renmin University of China.

Liu Zexi, Postgraduate student of School of Journalism and Communication, Renmin University of China.