Abstract: the spread of the channel and technological innovation in the form of a breakthrough in a certain extent, can solve the problem of insufficient exposure rate, hit rate, but the contact information link is just get the attention of the audience, not directly produce media influence, the real impact on the audience is the values behind the dissemination of content.

News Front, 17, 2018

Author: Xiangdong Xu (a professor and doctoral supervisor at School of Journalism, Renmin University of China, a research of Research Center of journalism and Social Development) Pengzhuo Deng（a graduate student of school at journalism, Renmin University of china）